Pre Conference Workshop

Pre-Conference Workshop
Monday, 28 July 2008

Conducted by Vivek Shukla, Healthcare Marketing Consultant, Sai Mahima Hospital

Creating a successful international patients’ program involves three key aspects-your own staff, the customers and the processes. Miss out on any of the aspects and the program will fail to take off. The workshop aims at addressing all the three aspects so that you can engineer a comprehensive, all inclusive, international patients’ program.

Key Learning Points:

1. Art of galvanizing your workforce for medical tourists
2. Effective leadership techniques to instill change in your organization
3. Creating customer focus for service delivery
4. Articulating and delivering your value poposition
5. Creating lean operational processes-minimizing waste
6. Identifying and managing Key Performance Indicators [KPI]
7. Measuring the operational performance

About your Workshop Leader

Vivek Shukla has served large client hospitals and helped them in meeting their marketing challenges. The list includes a 700-bedded teaching hospital, an 800-acres healthcare campus in South India, Tertiary Care and Corporate hospitals. His medium-sized clients consist of a few private multi-specialty hospitals and a few super specialty hospitals.

Vivek has also made a huge difference to numerous smaller clinics and nursing homes all over the country. Additional he has also served single super specialist doctors who practice independently. Over the past half decade, he has trained hundreds of healthcare professionals through his workshops, seminars and talks. These people include marketing and administration teams of large corporate hospitals, doctor turned entrepreneurs, students, hospital promoters, etc. He has also conducted training workshops and seminars in Singapore and Middle East.